RADIO
KPLA Format: Soft Rock (Adult Contemporary)
Audience Appeal: Adults 25-54
Audience Make-up: 40% Male; 60% Female
Communities Served: Columbia, Jefferson City, Fulton, Mexico, Moberly, Boonville, California, Eldon, Linn, Tipton, Lake of the Ozarks and Sedalia
Artists: Sting, Elton John, Sheryl Crow, The Eagles, Madonna, John Mayer, Kelly Clarkson, Phil Collins
Click through below to see what each of our radio stations offers!
Soft Rock 101.5 KPLA
KPLA Format: Soft Rock (Adult Contemporary)
Audience Appeal:
Adults 25-54
Audience Make-up: 40% Male; 60% Female
Communities Served: Columbia, Jefferson City, Fulton, Mexico, Moberly, Boonville, California, Eldon, Linn, Tipton, Lake of the Ozarks and Sedalia
Artists: Sting, Elton John, Sheryl Crow, The Eagles, Madonna, John Mayer, Kelly Clarkson, Phil Collins

NASH FM 100.1 Country for Life
KBBM Format: COUNTRY FOR LIFE
Audience Appeal:
Adults 18-49
Audience Make-up: 45% Male; 55% Female
Communities Served: Jefferson City, Columbia. Lake of the Ozarks, Fulton, Linn, Freeburg, California, Tipton, Mexico, Sedalia, Boonville
Artists: Taylor Swift, Tim McGraw, Toby Keith, Miranda Lambert, Kenny Chesney, George Strait, Ronnie Dunn, Keith Urban, Blake Shelton, Carrie Underwood.

Q106.1 All the Hits
KOQL Format: Rhythmic CHR/Dance
Audience Appeal: Adults 18-49
Audience Make-up: 40% Male; 60% Female
Communities Served: Columbia, Jefferson City, California, Fulton, Boonville, Moberly, Mexico, Marshall, Sedalia, Eldon, Lake of the Ozarks
Artists: Rihanna, Maroon 5, Christina Aguilera, Kesha,
Beyonce, Justin Timberlake, Britney Spears, Kelly Clarkson,
Nelly, Katy Perry, Black Eyed Peas

Where Music Matters… 1023. BXR
KBXR Format: Album Adult Alternative
Audience Appeal: Adults 18-49
Audience Make-up: 44% Male; 56% Female
Communities Served: Columbia, Ashland, Centralia, Boonville, Moberly, Jefferson City, Fulton, Mexico, California, Moberly
Artists: Dave Matthews, Coldplay, The Pretenders, Norah
Jones, Sheryl Crow, Talking Heads, Red Hot Chili Peppers,
U2, Pearl Jam

Voice of Columbia 98.9 / 1400 KFRU
KFRU Format: News Talk Sports
Audience Appeal:
Adults 35+
Audience Make-up: 60% Male; 40% Female
Program Features: Mornings with David Lile, The Morning Meeting with Simon Rose and Renee Hulshof, Rush Limbaugh, Chris Plante, The Closers, Mark Levin, Jim Bohannon, Solutions Saturday with The Outdoor Guys, The Pet Place, The Garden Spot, The Fix It Show, The Real Estate Show and Sunday Morning Round Table, your home for Westwood One, NFL Monday, Thursday, Sunday Night games, NFL Play-offs and Super Bowl.

97.5 Cool Classic Hits
KJMO Format: Classic Hits (Best of 60’s, 70’s and 80’s)
Audience Appeal:
Adults 35-64
Audience Make-up: 55% Male; 45% Female
Communities Served: Jefferson City, Fulton, Linn, Westphalia, Russellville, California, Ashland
Artists: Aerosmith, Bad Company, Blondie, Bob Seger, Bon Jovi, Bruce Springsteen, David Bowie, the Doors, CCR, Doobie Brothers, Eagles, Elton John, Foreigner, Hall & Oates, Huey Lewis, Jimmy Buffet, John Mellencamp, Journey, Lynyrd Skynrd, Pat Benatar, Paul McCartney, Peter Gabriel, Phil Collins, Queen, REO, Rod Stewart, Rolling Stones, Steely Dan, Van Morrison, The Who, Steve Miller Band, Styx, Tom Petty, U2 and course ZZ Top
Your Home for Kansas City Royals Baseball

Jefferson City’s News Talk 103.5 / 1240 KLIK
KLIK Format: News Talk Sports (Jefferson City)
Audience Appeal:
Adults 35+
Audience Make-up: 60% Male; 40% Female
Program Features: America in the Morning with John Trout, First Light With Michael Toscano, Brian Kilmeade, Chris Plante, Ben Shapiro, The Closers with George Young, Clark Howard, Solution Saturday with The Outdoor Guys, The Pet Place, The Garden Spot, The Fix-it Show, Real Estate Matters with Sharon Keating, Sunday Morning Round Table, Meet the Press, your home for NASCAR and Westwood One, NFL Monday, Thursday, Sunday Night games, Play-offs and Super Bowl.

KBBM Format: COUNTRY FOR LIFE
Audience Appeal: Adults 18-49
Audience Make-up: 45% Male; 55% Female
Communities Served: Jefferson City, Columbia. Lake of the Ozarks, Fulton, Linn, Freeburg, California, Tipton, Mexico, Sedalia, Boonville
Artists: Taylor Swift, Tim McGraw, Toby Keith, Miranda Lambert, Kenny Chesney, George Strait, Ronnie Dunn, Keith Urban, Blake Shelton, Carrie Underwood.
KOQL Format: Rhythmic CHR/Dance
Audience Appeal: Adults 18-49
Audience Make-up: 40% Male; 60% Female
Communities Served: Columbia, Jefferson City, California, Fulton, Boonville, Moberly, Mexico, Marshall, Sedalia, Eldon, Lake of the Ozarks
Artists: Rihanna, Maroon 5, Christina Aguilera, Kesha,
Beyonce, Justin Timberlake, Britney Spears, Kelly Clarkson,
Nelly, Katy Perry, Black Eyed Peas
KBXR Format: Album Adult Alternative
Audience Appeal: Adults 18-49
Audience Make-up: 44% Male; 56% Female
Communities Served: Columbia, Ashland, Centralia, Boonville, Moberly, Jefferson City, Fulton, Mexico, California, Moberly
Artists: Dave Matthews, Coldplay, The Pretenders, Norah
Jones, Sheryl Crow, Talking Heads, Red Hot Chili Peppers,
U2, Pearl Jam
KFRU Format: News Talk Sports
Audience Appeal: Adults 35+
Audience Make-up: 60% Male; 40% Female
Program Features: Mornings with David Lile, The Morning Meeting with Simon Rose and Renee Hulshof, Rush Limbaugh, Chris Plante, The Closers, Mark Levin, Jim Bohannon, Solutions Saturday with The Outdoor Guys, The Pet Place, The Garden Spot, The Fix It Show, The Real Estate Show and Sunday Morning Round Table, your home for Westwood One, NFL Monday, Thursday, Sunday Night games, NFL Play-offs and Super Bowl.
KJMO Format: Classic Hits (Best of 60’s, 70’s and 80’s)
Audience Appeal: Adults 35-64
Audience Make-up: 55% Male; 45% Female
Communities Served: Jefferson City, Fulton, Linn, Westphalia, Russellville, California, Ashland
Artists: Aerosmith, Bad Company, Blondie, Bob Seger, Bon Jovi, Bruce Springsteen, David Bowie, the Doors, CCR, Doobie Brothers, Eagles, Elton John, Foreigner, Hall & Oates, Huey Lewis, Jimmy Buffet, John Mellencamp, Journey, Lynyrd Skynrd, Pat Benatar, Paul McCartney, Peter Gabriel, Phil Collins, Queen, REO, Rod Stewart, Rolling Stones, Steely Dan, Van Morrison, The Who, Steve Miller Band, Styx, Tom Petty, U2 and course ZZ Top
Your Home for Kansas City Royals Baseball
KLIK Format: News Talk Sports (Jefferson City)
Audience Appeal: Adults 35+
Audience Make-up: 60% Male; 40% Female
Program Features: America in the Morning with John Trout, First Light With Michael Toscano, Brian Kilmeade, Chris Plante, Ben Shapiro, The Closers with George Young, Clark Howard, Solution Saturday with The Outdoor Guys, The Pet Place, The Garden Spot, The Fix-it Show, Real Estate Matters with Sharon Keating, Sunday Morning Round Table, Meet the Press, your home for NASCAR and Westwood One, NFL Monday, Thursday, Sunday Night games, Play-offs and Super Bowl.
